Few could deny this is powerful and authentic communication

What to say? It’s unimaginable that anyone would be put in this situation, but Francine Wheeler, whose six-year-old son, Ben, was murdered alongside 19 other children and six educators in Newtown, Conn., four months ago, offered a clear and powerful message delivered with an authentic and appropriate tenor. The question is: What effect will this have? Thoughts, anyone?

About msvoss

Melinda Voss, MPH, APR, is a freelance writer, editor and public relations specialist. A staff writer for The Des Moines Register and Tribune for nearly 26 years, she has won regional and national awards and taught undergraduate and graduate journalism courses at three universities. In 1999, she earned a master's degree in public health from the University of Minnesota after co-founding the Association of Health Care Journalists in 1997. Voss initially served as the association's unpaid coordinator, then became the executive director from 1999 to 2004. She then became the public relations director for the Minnesota State Colleges and Universities system and served in that position until November 2012. She earned her APR, an accreditation in public relations, in 2011.
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